5 tips on how to increase your rank on google search for your school

Lea Legaspi
November 14, 2022
If you operate a school, it’s best to maximize your traffic from people searching for courses on google. The goal is for your website to get traffic organically, meaning you didn’t pay for ads. You want to be at the top of those search results so that students will see your school first and have a higher chance of enrolling. Here are several ways you can increase your website’s rank on google. 

Have a high-quality website 

One of the best ways to increase your website’s visibility in Google search results is by creating and maintaining a high-quality website that is search engine optimized. To do this, you must ensure that your website is up-to-date and has easy navigation. You also want to ensure that potential students easily find all information on your site.
To do this, we recommend creating clear categories so visitors can see what content they are looking for at first glance. Update your content regularly, so people always have fresh information about your school available when looking online. 
Use keywords appropriately throughout the page structure of each page on the site. An example is the heading and any text content included within those pages. It helps Google understand which words matter most when indexing those pages in their database system.

Build Backlinks

A good backlink shows Google that you have some authority within your industry. A link from another authoritative website shows Google that others believe what they are saying about themselves is true, which helps them rank higher in searches related to those topics; this type of link-building must be done carefully. Most SEO experts agree that some things are better left alone when trying to avoid penalties and protect against spamming other sites with low-quality content.

Optimize social media pages

Optimize your social media pages, create new content, and link them back to your website through different platforms such as Facebook or Twitter. 
When people share all the great things happening at your school, their friends and potential students who search about your school will see all positive feedback instead of ads from competitors trying too hard to sell themselves off as better. 

Make sure your website is mobile-friendly

More people are now relying on their phones to get information from the web. In fact, by the end of September 2022, 59.98 percent of all web traffic came through mobile phones. If you want to optimize for organic search results, it's essential to make sure your site is mobile-friendly. Google has been pushing for this for years: it's one of the most critical factors in ranking high in their index.
Make sure you have a responsive layout that allows websites to rescale themselves according to the device used to view them. This makes the website adapt to different screen sizes without any rendering issues.
It’s also important that your site loads quickly and that the text on the site is readable when zoomed in on a mobile device.

Add relevant keywords to your title tags and meta descriptions

What are these? The title tag is what appears in bold at the top of your browser window; also displayed as a clickable link in search engine results. 
The meta description is what displays beneath each result in search engine results. It's important to write this with search engine optimization (SEO) in mind: you want it to be descriptive enough for users who see it to click through but not so long or repetitive that it buries the actual content on your page.

Google search is one of the most important ways for prospective students to find your school. Following these five tips can increase your rank in Google search results and attract more students. The good news is that with a little bit of effort and a lot of patience, you can make sure that people who are looking for your school will find it. The bad news is that the process is slow, so be prepared to be patient. 
If you prefer a less complicated method, get listed with Dreambound; get noticed by thousands of students who use Dreambound to enroll in schools near their area. The best part? It’s all for free. You can even have your SEO-friendly landing pages. Click here to sign-up
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